Understanding Persuasive Interactions between Generative Social Agents and Humans: The Knowledge-based Persuasion Model (KPM)

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Autori principali: Vonschallen, Stephan, Eyssel, Friederike, Schmiedel, Theresa
Natura: Preprint
Pubblicazione: 2026
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author Vonschallen, Stephan
Eyssel, Friederike
Schmiedel, Theresa
author_facet Vonschallen, Stephan
Eyssel, Friederike
Schmiedel, Theresa
contents Generative social agents (GSAs) use artificial intelligence to autonomously communicate with human users in a natural and adaptive manner. Currently, there is a lack of theorizing regarding interactions with GSAs, and likewise, few guidelines exist for studying how they influence user attitudes and behaviors. Consequently, we propose the Knowledge-based Persuasion Model (KPM) as a novel theoretical framework. According to the KPM, a GSA's self, user, and context-related knowledge drives its persuasive behavior, which in turn shapes the attitudes and behaviors of a responding human user. By synthesizing existing research, the model offers a structured approach to studying interactions with GSAs, supporting the development of agents that motivate rather than manipulate humans. Accordingly, the KPM encourages the integration of responsible GSAs that adhere to social norms and ethical standards with the goal of increasing user wellbeing. Implications of the KPM for research and application domains such as healthcare and education are discussed.
format Preprint
id arxiv_https___arxiv_org_abs_2602_11483
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Understanding Persuasive Interactions between Generative Social Agents and Humans: The Knowledge-based Persuasion Model (KPM)
Vonschallen, Stephan
Eyssel, Friederike
Schmiedel, Theresa
Human-Computer Interaction
Artificial Intelligence
Generative social agents (GSAs) use artificial intelligence to autonomously communicate with human users in a natural and adaptive manner. Currently, there is a lack of theorizing regarding interactions with GSAs, and likewise, few guidelines exist for studying how they influence user attitudes and behaviors. Consequently, we propose the Knowledge-based Persuasion Model (KPM) as a novel theoretical framework. According to the KPM, a GSA's self, user, and context-related knowledge drives its persuasive behavior, which in turn shapes the attitudes and behaviors of a responding human user. By synthesizing existing research, the model offers a structured approach to studying interactions with GSAs, supporting the development of agents that motivate rather than manipulate humans. Accordingly, the KPM encourages the integration of responsible GSAs that adhere to social norms and ethical standards with the goal of increasing user wellbeing. Implications of the KPM for research and application domains such as healthcare and education are discussed.
title Understanding Persuasive Interactions between Generative Social Agents and Humans: The Knowledge-based Persuasion Model (KPM)
topic Human-Computer Interaction
Artificial Intelligence
url https://arxiv.org/abs/2602.11483