Jointly Optimizing Debiased CTR and Uplift for Coupons Marketing: A Unified Causal Framework

Fuente: arXiv
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Bibliographic Details
Main Authors: Yang, Siyun, Yang, Shixiao, Wang, Jian, Fan, Di, Cai, Kehe, Fu, Haoyan, Zhang, Jiaming, Wu, Wenjin, Jiang, Peng
Format: Preprint
Published: 2026
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