Market Games for Generative Models: Equilibria, Welfare, and Strategic Entry

Fuente: arXiv
Guardado en:
Detalles Bibliográficos
Autores principales: Wei, Xiukun, Shi, Min, Zhang, Xueru
Formato: Preprint
Publicado: 2026
Materias:
Acceso en línea:
Etiquetas: Agregar Etiqueta
Sin Etiquetas, Sea el primero en etiquetar este registro!
_version_ 1866914339584212992
author Wei, Xiukun
Shi, Min
Zhang, Xueru
author_facet Wei, Xiukun
Shi, Min
Zhang, Xueru
contents Generative model ecosystems increasingly operate as competitive multi-platform markets, where platforms strategically select models from a shared pool and users with heterogeneous preferences choose among them. Understanding how platforms interact, when market equilibria exist, how outcomes are shaped by model-providers, platforms, and user behavior, and how social welfare is affected is critical for fostering a beneficial market environment. In this paper, we formalize a three-layer model-platform-user market game and identify conditions for the existence of pure Nash equilibrium. Our analysis shows that market structure, whether platforms converge on similar models or differentiate by selecting distinct ones, depends not only on models' global average performance but also on their localized attraction to user groups. We further examine welfare outcomes and show that expanding the model pool does not necessarily increase user welfare or market diversity. Finally, we design novel best-response training schemes that allow model providers to strategically introduce new models into competitive markets.
format Preprint
id arxiv_https___arxiv_org_abs_2602_17787
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Market Games for Generative Models: Equilibria, Welfare, and Strategic Entry
Wei, Xiukun
Shi, Min
Zhang, Xueru
Computer Science and Game Theory
Machine Learning
Generative model ecosystems increasingly operate as competitive multi-platform markets, where platforms strategically select models from a shared pool and users with heterogeneous preferences choose among them. Understanding how platforms interact, when market equilibria exist, how outcomes are shaped by model-providers, platforms, and user behavior, and how social welfare is affected is critical for fostering a beneficial market environment. In this paper, we formalize a three-layer model-platform-user market game and identify conditions for the existence of pure Nash equilibrium. Our analysis shows that market structure, whether platforms converge on similar models or differentiate by selecting distinct ones, depends not only on models' global average performance but also on their localized attraction to user groups. We further examine welfare outcomes and show that expanding the model pool does not necessarily increase user welfare or market diversity. Finally, we design novel best-response training schemes that allow model providers to strategically introduce new models into competitive markets.
title Market Games for Generative Models: Equilibria, Welfare, and Strategic Entry
topic Computer Science and Game Theory
Machine Learning
url https://arxiv.org/abs/2602.17787