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Bibliographic Details
Main Authors: Yang, Yiran, Liu, Zhaowei, Yuan, Yuan, Song, Yukun, Ma, Xiong, Song, Yinghao, Zeng, Xiangji, Sun, Lu, Wang, Yulu, Zhou, Hai, Cui, Shuai, Gong, Zhaohan, Zhang, Jiefei
Format: Preprint
Published: 2026
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Online Access:https://arxiv.org/abs/2602.18193
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Table of Contents:
  • Short-video platforms now host vast multimodal ads whose deceptive visuals, speech and subtitles demand finer-grained, policy-driven moderation than community safety filters. We present BLM-Guard, a content-audit framework for commercial ads that fuses Chain-of-Thought reasoning with rule-based policy principles and a critic-guided reward. A rule-driven ICoT data-synthesis pipeline jump-starts training by generating structured scene descriptions, reasoning chains and labels, cutting annotation costs. Reinforcement learning then refines the model using a composite reward balancing causal coherence with policy adherence. A multitask architecture models intra-modal manipulations (e.g., exaggerated imagery) and cross-modal mismatches (e.g., subtitle-speech drift), boosting robustness. Experiments on real short-video ads show BLM-Guard surpasses strong baselines in accuracy, consistency and generalization.