APA (7th ed.) Citation

Rieder, T., Schneider, M., Truss, M., Tsaplin, V., Rublea, A., Dere, S., . . . Dogan, M. D. (2026). SimAB: Simulating A/B Tests with Persona-Conditioned AI Agents for Rapid Design Evaluation.

Chicago Style (17th ed.) Citation

Rieder, Tim, Marian Schneider, Mario Truss, Vitaly Tsaplin, Alina Rublea, Sinem Dere, Francisco Chicharro Sanz, Tobias Reiss, and Mustafa Doga Dogan. SimAB: Simulating A/B Tests with Persona-Conditioned AI Agents for Rapid Design Evaluation. 2026.

MLA (9th ed.) Citation

Rieder, Tim, et al. SimAB: Simulating A/B Tests with Persona-Conditioned AI Agents for Rapid Design Evaluation. 2026.