Ghost Framing Theory: Exploring the role of generative AI in new venture rhetorical legitimation
Fuente:
arXiv
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| Natura: | Preprint |
| Pubblicazione: |
2026
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| _version_ | 1866917333870575616 |
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| author | Nyilasy, Greg |
| author_facet | Nyilasy, Greg |
| contents | Responding to the surging but largely invisible use of generative AI in entrepreneurial framing, I advance Ghost Framing Theory (GFT) to explain how hybrid founder- and investor-genAI ensembles co-produce, contest, and recalibrate resonance in the rhetorical legitimation of new ventures. Building on scholarship in framing, micro-level legitimacy judgments, and sociomaterial affordances, I identify genAI rhetorical affordances (generativeness, extreme combinatorics, tone repertoire, velocity/energy and shared substratum) and theorize a recursive/iterative process model (ghost pitching, ghost screening, ghost relationship-building), configuring emergent resonance and legitimation. GFT builds new rhetorical framing theory for the age of genAI, connects research on human-AI collaboration with cultural entrepreneurship and extends affordance theory into multi-actor scenarios where affordance transitivity and visibility emerge as key considerations. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2603_11384 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | Ghost Framing Theory: Exploring the role of generative AI in new venture rhetorical legitimation Nyilasy, Greg Human-Computer Interaction Artificial Intelligence Responding to the surging but largely invisible use of generative AI in entrepreneurial framing, I advance Ghost Framing Theory (GFT) to explain how hybrid founder- and investor-genAI ensembles co-produce, contest, and recalibrate resonance in the rhetorical legitimation of new ventures. Building on scholarship in framing, micro-level legitimacy judgments, and sociomaterial affordances, I identify genAI rhetorical affordances (generativeness, extreme combinatorics, tone repertoire, velocity/energy and shared substratum) and theorize a recursive/iterative process model (ghost pitching, ghost screening, ghost relationship-building), configuring emergent resonance and legitimation. GFT builds new rhetorical framing theory for the age of genAI, connects research on human-AI collaboration with cultural entrepreneurship and extends affordance theory into multi-actor scenarios where affordance transitivity and visibility emerge as key considerations. |
| title | Ghost Framing Theory: Exploring the role of generative AI in new venture rhetorical legitimation |
| topic | Human-Computer Interaction Artificial Intelligence |
| url | https://arxiv.org/abs/2603.11384 |