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| Main Authors: | , , |
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| Format: | Preprint |
| Published: |
2026
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2603.19665 |
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| _version_ | 1866917354271670272 |
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| author | Zhai, Zhouwei Yang, Min Li, Jin |
| author_facet | Zhai, Zhouwei Yang, Min Li, Jin |
| contents | Faceted search acts as a critical bridge for navigating massive ecommerce catalogs, yet traditional systems rely on static rule-based extraction or statistical ranking, struggling with emerging vocabulary, semantic gaps, and a disconnect between facet selection and underlying retrieval. In this paper, we introduce GenFacet, an industrial-grade, end-to-end generative framework deployed at JD.com. GenFacet reframes faceted search as two coupled generative tasks within a unified Large Language Model: Context-Aware Facet Generation, which dynamically synthesizes trend-responsive navigation options, and Intent-Driven Query Rewriting, which translates user interactions into precise search queries to close the retrieval loop. To bridge the gap between generative capabilities and search utility, we propose a novel multi-task training pipeline combining teacher-student distillation with GRPO. This aligns the model with complex user preferences by directly optimizing for downstream search satisfaction. Validated on China's largest selfoperated e-commerce platform via rigorous offline evaluations and online A/B tests, GenFacet demonstrated substantial improvements. Specifically, online results reveal a relative increase of 42.0% in facet Click-Through Rate (CTR) and 2.0% in User Conversion Rate (UCVR). These outcomes provide strong evidence of the benefits of generative methods for improving query understanding and user engagement in large-scale information retrieval systems. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2603_19665 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | GenFacet: End-to-End Generative Faceted Search via Multi-Task Preference Alignment in E-Commerce Zhai, Zhouwei Yang, Min Li, Jin Information Retrieval Faceted search acts as a critical bridge for navigating massive ecommerce catalogs, yet traditional systems rely on static rule-based extraction or statistical ranking, struggling with emerging vocabulary, semantic gaps, and a disconnect between facet selection and underlying retrieval. In this paper, we introduce GenFacet, an industrial-grade, end-to-end generative framework deployed at JD.com. GenFacet reframes faceted search as two coupled generative tasks within a unified Large Language Model: Context-Aware Facet Generation, which dynamically synthesizes trend-responsive navigation options, and Intent-Driven Query Rewriting, which translates user interactions into precise search queries to close the retrieval loop. To bridge the gap between generative capabilities and search utility, we propose a novel multi-task training pipeline combining teacher-student distillation with GRPO. This aligns the model with complex user preferences by directly optimizing for downstream search satisfaction. Validated on China's largest selfoperated e-commerce platform via rigorous offline evaluations and online A/B tests, GenFacet demonstrated substantial improvements. Specifically, online results reveal a relative increase of 42.0% in facet Click-Through Rate (CTR) and 2.0% in User Conversion Rate (UCVR). These outcomes provide strong evidence of the benefits of generative methods for improving query understanding and user engagement in large-scale information retrieval systems. |
| title | GenFacet: End-to-End Generative Faceted Search via Multi-Task Preference Alignment in E-Commerce |
| topic | Information Retrieval |
| url | https://arxiv.org/abs/2603.19665 |