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Main Authors: Frey, Giulio, Ethayarajh, Kawin
Format: Preprint
Published: 2026
Subjects:
Online Access:https://arxiv.org/abs/2603.23433
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author Frey, Giulio
Ethayarajh, Kawin
author_facet Frey, Giulio
Ethayarajh, Kawin
contents AI agents are becoming active decision-makers on the Internet. As they make decisions in the same environments as humans, the environments themselves can change to influence them. We call this $\textit{mecha-nudging}$: changes to how choices are presented that systematically influence AI agents without materially degrading the decision environment for humans. To measure this phenomenon, we combine two frameworks -- Bayesian persuasion from economics and $\mathcal{V}$-usable information from computer science -- to get a common unit (bits) for quantifying how environments change across a wide range of interventions, contexts, and models. We apply this framework to over six million Etsy listings and find that, after ChatGPT's release, listings contain significantly more machine-usable information for predicting agent curation decisions, increasing by 0.143 bits out of a maximum possible increase of 0.355. This shift is robust across prompts, token choices, labeling models, and fine-tuning architectures; absent in a regulated-text placebo; and far larger than the effect of generic LLM rewriting. In contrast, a human study finds little to no change in human-usable information. Our results provide the first large-scale evidence that systematic mecha-nudging is already occurring in the wild, but going unnoticed.
format Preprint
id arxiv_https___arxiv_org_abs_2603_23433
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Mecha-nudges for Machines
Frey, Giulio
Ethayarajh, Kawin
Artificial Intelligence
AI agents are becoming active decision-makers on the Internet. As they make decisions in the same environments as humans, the environments themselves can change to influence them. We call this $\textit{mecha-nudging}$: changes to how choices are presented that systematically influence AI agents without materially degrading the decision environment for humans. To measure this phenomenon, we combine two frameworks -- Bayesian persuasion from economics and $\mathcal{V}$-usable information from computer science -- to get a common unit (bits) for quantifying how environments change across a wide range of interventions, contexts, and models. We apply this framework to over six million Etsy listings and find that, after ChatGPT's release, listings contain significantly more machine-usable information for predicting agent curation decisions, increasing by 0.143 bits out of a maximum possible increase of 0.355. This shift is robust across prompts, token choices, labeling models, and fine-tuning architectures; absent in a regulated-text placebo; and far larger than the effect of generic LLM rewriting. In contrast, a human study finds little to no change in human-usable information. Our results provide the first large-scale evidence that systematic mecha-nudging is already occurring in the wild, but going unnoticed.
title Mecha-nudges for Machines
topic Artificial Intelligence
url https://arxiv.org/abs/2603.23433