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Main Authors: Feng, Yuheng, Zhang, Wen, Duan, Haodong, Zou, Xingxing
Format: Preprint
Published: 2026
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Online Access:https://arxiv.org/abs/2603.24078
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author Feng, Yuheng
Zhang, Wen
Duan, Haodong
Zou, Xingxing
author_facet Feng, Yuheng
Zhang, Wen
Duan, Haodong
Zou, Xingxing
contents We present PosterIQ, a design-driven benchmark for poster understanding and generation, annotated across composition structure, typographic hierarchy, and semantic intent. It includes 7,765 image-annotation instances and 822 generation prompts spanning real, professional, and synthetic cases. To bridge visual design cognition and generative modeling, we define tasks for layout parsing, text-image correspondence, typography/readability and font perception, design quality assessment, and controllable, composition-aware generation with metaphor. We evaluate state-of-the-art MLLMs and diffusion-based generators, finding persistent gaps in visual hierarchy, typographic semantics, saliency control, and intention communication; commercial models lead on high-level reasoning but act as insensitive automatic raters, while generators render text well yet struggle with composition-aware synthesis. Extensive analyses show PosterIQ is both a quantitative benchmark and a diagnostic tool for design reasoning, offering reproducible, task-specific metrics. We aim to catalyze models' creativity and integrate human-centred design principles into generative vision-language systems.
format Preprint
id arxiv_https___arxiv_org_abs_2603_24078
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle PosterIQ: A Design Perspective Benchmark for Poster Understanding and Generation
Feng, Yuheng
Zhang, Wen
Duan, Haodong
Zou, Xingxing
Computer Vision and Pattern Recognition
We present PosterIQ, a design-driven benchmark for poster understanding and generation, annotated across composition structure, typographic hierarchy, and semantic intent. It includes 7,765 image-annotation instances and 822 generation prompts spanning real, professional, and synthetic cases. To bridge visual design cognition and generative modeling, we define tasks for layout parsing, text-image correspondence, typography/readability and font perception, design quality assessment, and controllable, composition-aware generation with metaphor. We evaluate state-of-the-art MLLMs and diffusion-based generators, finding persistent gaps in visual hierarchy, typographic semantics, saliency control, and intention communication; commercial models lead on high-level reasoning but act as insensitive automatic raters, while generators render text well yet struggle with composition-aware synthesis. Extensive analyses show PosterIQ is both a quantitative benchmark and a diagnostic tool for design reasoning, offering reproducible, task-specific metrics. We aim to catalyze models' creativity and integrate human-centred design principles into generative vision-language systems.
title PosterIQ: A Design Perspective Benchmark for Poster Understanding and Generation
topic Computer Vision and Pattern Recognition
url https://arxiv.org/abs/2603.24078