Too much of a good thing? Entrepreneurial orientation and the non-linear governance effects of SaaS platforms

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Main Authors: Ballerini, Jacopo, Pino, Magali, Kuděj, Michal, Ferraris, Alberto
Format: Preprint
Published: 2026
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author Ballerini, Jacopo
Pino, Magali
Kuděj, Michal
Ferraris, Alberto
author_facet Ballerini, Jacopo
Pino, Magali
Kuděj, Michal
Ferraris, Alberto
contents This study investigates how entrepreneurial orientation (EO) affects governance of SaaS platforms in SMEs, including strategy alignment and long-term governance performance. This study uses SaaS as a hybrid governance model to examine how transaction cost variables affect strategic alignment and how EO moderates these associations. The research uses multi-study design. Study 1 examined 180 UK and US entrepreneurs' survey data using PLS-SEM with reflecting constructs. Study 2 used a quasi-experimental approach using a secondary dataset from 238 European start-ups to operationalize variables using industry-based indicators. The study found an inverted U-shaped association between human asset specificity, SaaS usage frequency, and SMEs' strategic objectives. Risk-taking deepens the link between human asset distinctiveness and SaaS strategic alignment, while proactiveness strengthens the link to long-term success. Both studies show that SaaS strategic alignment has an inverted U-shaped connection with long-term performance, suggesting that excessive SaaS dependence may harm governance-enabled strategic outcomes. This paper introduces SaaS as a hybrid governance paradigm and examines its strategic influence on SMEs, utilizing transaction cost theory and EO perspectives. It shows the non-linear effects of SaaS adoption on strategic alignment and performance, emphasizing entrepreneurial decision-making in digital technology adoption.
format Preprint
id arxiv_https___arxiv_org_abs_2604_02363
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Too much of a good thing? Entrepreneurial orientation and the non-linear governance effects of SaaS platforms
Ballerini, Jacopo
Pino, Magali
Kuděj, Michal
Ferraris, Alberto
Computers and Society
General Economics
Economics
This study investigates how entrepreneurial orientation (EO) affects governance of SaaS platforms in SMEs, including strategy alignment and long-term governance performance. This study uses SaaS as a hybrid governance model to examine how transaction cost variables affect strategic alignment and how EO moderates these associations. The research uses multi-study design. Study 1 examined 180 UK and US entrepreneurs' survey data using PLS-SEM with reflecting constructs. Study 2 used a quasi-experimental approach using a secondary dataset from 238 European start-ups to operationalize variables using industry-based indicators. The study found an inverted U-shaped association between human asset specificity, SaaS usage frequency, and SMEs' strategic objectives. Risk-taking deepens the link between human asset distinctiveness and SaaS strategic alignment, while proactiveness strengthens the link to long-term success. Both studies show that SaaS strategic alignment has an inverted U-shaped connection with long-term performance, suggesting that excessive SaaS dependence may harm governance-enabled strategic outcomes. This paper introduces SaaS as a hybrid governance paradigm and examines its strategic influence on SMEs, utilizing transaction cost theory and EO perspectives. It shows the non-linear effects of SaaS adoption on strategic alignment and performance, emphasizing entrepreneurial decision-making in digital technology adoption.
title Too much of a good thing? Entrepreneurial orientation and the non-linear governance effects of SaaS platforms
topic Computers and Society
General Economics
Economics
url https://arxiv.org/abs/2604.02363