Incentives shape how humans co-create with generative AI

Fuente: arXiv
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Autores principales: Jo, Nathanael, Raghavan, Manish
Formato: Preprint
Publicado: 2026
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author Jo, Nathanael
Raghavan, Manish
author_facet Jo, Nathanael
Raghavan, Manish
contents Generative AI is quickly becoming an integral part of people's everyday workflows. Early evidence has shown that while generative AI can increase individual-level productivity, it does so at the cost of collective diversity, potentially narrowing the set of ideas and perspectives produced. Our research stands in contrast to this concern: through a pre-registered randomized control trial, we show that incentives mediate AI's homogenizing force in a creative writing task where participants can use AI interactively. Participants rewarded for originality relative to peers produce collectively more diverse writing than those rewarded for quality alone. This divergence is driven not by abandoning AI, but by how participants use it: those incentivized for originality incorporate fewer AI suggestions verbatim, relying on the model more selectively for brainstorming, proofreading, and targeted edits. Our results reveal that the effects of generative AI depend not only on the technology itself, but also the behavioral strategies and incentive structures surrounding its use.
format Preprint
id arxiv_https___arxiv_org_abs_2604_03529
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Incentives shape how humans co-create with generative AI
Jo, Nathanael
Raghavan, Manish
Human-Computer Interaction
Artificial Intelligence
Computers and Society
Generative AI is quickly becoming an integral part of people's everyday workflows. Early evidence has shown that while generative AI can increase individual-level productivity, it does so at the cost of collective diversity, potentially narrowing the set of ideas and perspectives produced. Our research stands in contrast to this concern: through a pre-registered randomized control trial, we show that incentives mediate AI's homogenizing force in a creative writing task where participants can use AI interactively. Participants rewarded for originality relative to peers produce collectively more diverse writing than those rewarded for quality alone. This divergence is driven not by abandoning AI, but by how participants use it: those incentivized for originality incorporate fewer AI suggestions verbatim, relying on the model more selectively for brainstorming, proofreading, and targeted edits. Our results reveal that the effects of generative AI depend not only on the technology itself, but also the behavioral strategies and incentive structures surrounding its use.
title Incentives shape how humans co-create with generative AI
topic Human-Computer Interaction
Artificial Intelligence
Computers and Society
url https://arxiv.org/abs/2604.03529