Joint Behavior-guided and Modality-coherence Conditional Graph Diffusion Denoising for Multi Modal Recommendation

Fuente: arXiv
Gespeichert in:
Bibliographische Detailangaben
Hauptverfasser: Pan, Xiangchen, Wei, Wei
Format: Preprint
Veröffentlicht: 2026
Schlagworte:
Online-Zugang:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
_version_ 1866915915881250816
author Pan, Xiangchen
Wei, Wei
author_facet Pan, Xiangchen
Wei, Wei
contents In recent years, multimodal recommendation has received significant attention and achieved remarkable success in GCN-based recommendation methods. However, there are two key challenges here: (1) There is a significant amount of redundant information in multimodal features that is unrelated to user preferences. Directly injecting multimodal features into the interaction graph can affect the collaborative feature learning between users and items. (2) There are false negative and false positive behaviors caused by system errors such as accidental clicks and non-exposure. This feedback bias can affect the ranking accuracy of training sample pairs, thereby reducing the recommendation accuracy of the model. To address these challenges, this work proposes a Joint Behavior-guided and Modal-consistent Conditional Graph Diffusion Model (JBM-Diff) for joint denoising of multimodal features and user feedback. We design a diffusion model conditioned on collaborative features for each modal feature to remove preference-irrelevant information, and enhance the alignment between collaborative features and modal semantic information through multi-view message propagation and feature fusion. Finally, we detect the partial order consistency of sample pairs from a behavioral perspective based on learned modal preferences, set the credibility for sample pairs, and achieve data augmentation. Extensive experiments on three public datasets demonstrate the effectiveness of this work. Codes are available at https://github.com/pxcstart/JBMDiff.
format Preprint
id arxiv_https___arxiv_org_abs_2604_03654
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Joint Behavior-guided and Modality-coherence Conditional Graph Diffusion Denoising for Multi Modal Recommendation
Pan, Xiangchen
Wei, Wei
Information Retrieval
In recent years, multimodal recommendation has received significant attention and achieved remarkable success in GCN-based recommendation methods. However, there are two key challenges here: (1) There is a significant amount of redundant information in multimodal features that is unrelated to user preferences. Directly injecting multimodal features into the interaction graph can affect the collaborative feature learning between users and items. (2) There are false negative and false positive behaviors caused by system errors such as accidental clicks and non-exposure. This feedback bias can affect the ranking accuracy of training sample pairs, thereby reducing the recommendation accuracy of the model. To address these challenges, this work proposes a Joint Behavior-guided and Modal-consistent Conditional Graph Diffusion Model (JBM-Diff) for joint denoising of multimodal features and user feedback. We design a diffusion model conditioned on collaborative features for each modal feature to remove preference-irrelevant information, and enhance the alignment between collaborative features and modal semantic information through multi-view message propagation and feature fusion. Finally, we detect the partial order consistency of sample pairs from a behavioral perspective based on learned modal preferences, set the credibility for sample pairs, and achieve data augmentation. Extensive experiments on three public datasets demonstrate the effectiveness of this work. Codes are available at https://github.com/pxcstart/JBMDiff.
title Joint Behavior-guided and Modality-coherence Conditional Graph Diffusion Denoising for Multi Modal Recommendation
topic Information Retrieval
url https://arxiv.org/abs/2604.03654