From Query to Conscience: The Importance of Information Retrieval in Empowering Socially Responsible Consumerism

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Main Authors: van der Sluis, Frans, Azzopardi, Leif, Meier, Florian
Format: Preprint
Published: 2026
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author van der Sluis, Frans
Azzopardi, Leif
Meier, Florian
author_facet van der Sluis, Frans
Azzopardi, Leif
Meier, Florian
contents Millions of consumers search for products online each day, aiming to find items that meet their needs at an acceptable price. While price and quality are major factors in purchasing decisions, ethical considerations increasingly influence consumer behavior, giving rise to the socially responsible consumer. Insights from a recent survey of over 600 consumers reveal that many barriers to ethical shopping stem from information-seeking challenges, often leading to decisions made under uncertainty. These challenges contribute to the intention-behaviour gap, where consumers' desire to make ethical choices is undermined by limited or inaccessible information and inefficacy of search systems in supporting responsible decision-making. In this perspectives paper, we argue that the field of Information Retrieval (IR) has a critical role to play by empowering consumers to make more informed and more responsible choices. We present three interrelated perspectives: (1) reframing responsible consumption as an information extraction problem aimed at reducing information asymmetries; (2) redefining product search as a complex task requiring interfaces that lower the cost and burden of responsible search; and (3) reimagining search as a process of knowledge calibration that helps consumers bridge gaps in awareness when making purchasing decisions. Taken together, these perspectives outline a path from query to conscience, one where IR systems help transform everyday product searches into opportunities for more ethical and informed choices. We advocate for the development of new and novel IR systems and interfaces that address the intricacies of socially responsible consumerism, and call on the IR community to build technologies that make ethical decisions more informed, convenient, and aligned with economic realities.
format Preprint
id arxiv_https___arxiv_org_abs_2604_10751
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle From Query to Conscience: The Importance of Information Retrieval in Empowering Socially Responsible Consumerism
van der Sluis, Frans
Azzopardi, Leif
Meier, Florian
Information Retrieval
Human-Computer Interaction
Millions of consumers search for products online each day, aiming to find items that meet their needs at an acceptable price. While price and quality are major factors in purchasing decisions, ethical considerations increasingly influence consumer behavior, giving rise to the socially responsible consumer. Insights from a recent survey of over 600 consumers reveal that many barriers to ethical shopping stem from information-seeking challenges, often leading to decisions made under uncertainty. These challenges contribute to the intention-behaviour gap, where consumers' desire to make ethical choices is undermined by limited or inaccessible information and inefficacy of search systems in supporting responsible decision-making. In this perspectives paper, we argue that the field of Information Retrieval (IR) has a critical role to play by empowering consumers to make more informed and more responsible choices. We present three interrelated perspectives: (1) reframing responsible consumption as an information extraction problem aimed at reducing information asymmetries; (2) redefining product search as a complex task requiring interfaces that lower the cost and burden of responsible search; and (3) reimagining search as a process of knowledge calibration that helps consumers bridge gaps in awareness when making purchasing decisions. Taken together, these perspectives outline a path from query to conscience, one where IR systems help transform everyday product searches into opportunities for more ethical and informed choices. We advocate for the development of new and novel IR systems and interfaces that address the intricacies of socially responsible consumerism, and call on the IR community to build technologies that make ethical decisions more informed, convenient, and aligned with economic realities.
title From Query to Conscience: The Importance of Information Retrieval in Empowering Socially Responsible Consumerism
topic Information Retrieval
Human-Computer Interaction
url https://arxiv.org/abs/2604.10751