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Hauptverfasser: Kikuchi, Kotaro, Ogawa, Nami
Format: Preprint
Veröffentlicht: 2026
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Online-Zugang:https://arxiv.org/abs/2604.11019
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author Kikuchi, Kotaro
Ogawa, Nami
author_facet Kikuchi, Kotaro
Ogawa, Nami
contents Professional designers work from client briefs that specify goals and constraints but often lack concrete design details. Translating these abstract requirements into visual designs poses a central challenge, yet existing tools address specific aspects or induce fixation through complete outputs. Through interviews with six professional designers, we identified how designers address this challenge: first structuring ambiguous requirements, then exploring individual elements, and finally recombining alternatives. We developed Brief2Design, supporting this workflow through requirement extraction and recommendation, element-level exploration for objects, backgrounds, text, typography, and composition, and flexible recombination of selected elements. A within-subjects study with twelve designers compared Brief2Design against a conversational baseline. The structured approach increased prompt diversity and received high ratings for requirement extraction and recommendation, but required longer generation time and achieved comparable image diversity. These findings reveal that structured workflows benefit requirement clarification at the cost of efficiency, informing design trade-offs for AI-assisted graphic design tools.
format Preprint
id arxiv_https___arxiv_org_abs_2604_11019
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design
Kikuchi, Kotaro
Ogawa, Nami
Human-Computer Interaction
Artificial Intelligence
Professional designers work from client briefs that specify goals and constraints but often lack concrete design details. Translating these abstract requirements into visual designs poses a central challenge, yet existing tools address specific aspects or induce fixation through complete outputs. Through interviews with six professional designers, we identified how designers address this challenge: first structuring ambiguous requirements, then exploring individual elements, and finally recombining alternatives. We developed Brief2Design, supporting this workflow through requirement extraction and recommendation, element-level exploration for objects, backgrounds, text, typography, and composition, and flexible recombination of selected elements. A within-subjects study with twelve designers compared Brief2Design against a conversational baseline. The structured approach increased prompt diversity and received high ratings for requirement extraction and recommendation, but required longer generation time and achieved comparable image diversity. These findings reveal that structured workflows benefit requirement clarification at the cost of efficiency, informing design trade-offs for AI-assisted graphic design tools.
title Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design
topic Human-Computer Interaction
Artificial Intelligence
url https://arxiv.org/abs/2604.11019