Ma, L., Zhang, W. S., Fan, Z., Thakur, S., Zhao, K., Yao, K., . . . Achan, K. (2026). LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks.
Chicago Style (17th ed.) CitationMa, Luyi, et al. LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks. 2026.
MLA (9th ed.) CitationMa, Luyi, et al. LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks. 2026.
Warning: These citations may not always be 100% accurate.