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LLM-HYPER: Generative CTR Modeling for Cold-Start Ad Personalization via LLM-Based Hypernetworks

Fuente: arXiv
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Bibliographic Details
Main Authors: Ma, Luyi, Zhang, Wanjia Sherry, Fan, Zezhong, Thakur, Shubham, Zhao, Kai, Yao, Kehui, Agarwal, Ayush, Iyer, Rahul, Cho, Jason, Xu, Jianpeng, Korpeoglu, Evren, Kumar, Sushant, Achan, Kannan
Format: Preprint
Published: 2026
Subjects:
Artificial Intelligence
Online Access:
Acceder al recurso
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