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Autori principali: Huang, Zhe, Wang, Peng, Zheng, Yan, Song, Sen, Cai, Longjun
Natura: Preprint
Pubblicazione: 2026
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Accesso online:https://arxiv.org/abs/2604.14030
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author Huang, Zhe
Wang, Peng
Zheng, Yan
Song, Sen
Cai, Longjun
author_facet Huang, Zhe
Wang, Peng
Zheng, Yan
Song, Sen
Cai, Longjun
contents Product bundling boosts e-commerce revenue by recommending complementary item combinations. However, existing methods face two critical challenges: (1) collaborative filtering approaches struggle with cold-start items owing to dependency on historical interactions, and (2) LLMs lack inherent capability to model interactive graph directly. To bridge this gap, we propose a dual-enhancement method that integrates interactive graph learning and LLM-based semantic understanding for product bundling. Our method introduces a graph-to-text paradigm, which leverages a Dynamic Concept Binding Mechanism (DCBM) to translate graph structures into natural language prompts. The DCBM plays a critical role in aligning domain-specific entities with LLM tokenization, enabling effective comprehension of combinatorial constraints. Experiments on three benchmarks (POG, POG_dense, Steam) demonstrate 6.3%-26.5% improvements over state-of-the-art baselines.
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publishDate 2026
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spellingShingle Dual-Enhancement Product Bundling: Bridging Interactive Graph and Large Language Model
Huang, Zhe
Wang, Peng
Zheng, Yan
Song, Sen
Cai, Longjun
Computation and Language
Information Retrieval
Product bundling boosts e-commerce revenue by recommending complementary item combinations. However, existing methods face two critical challenges: (1) collaborative filtering approaches struggle with cold-start items owing to dependency on historical interactions, and (2) LLMs lack inherent capability to model interactive graph directly. To bridge this gap, we propose a dual-enhancement method that integrates interactive graph learning and LLM-based semantic understanding for product bundling. Our method introduces a graph-to-text paradigm, which leverages a Dynamic Concept Binding Mechanism (DCBM) to translate graph structures into natural language prompts. The DCBM plays a critical role in aligning domain-specific entities with LLM tokenization, enabling effective comprehension of combinatorial constraints. Experiments on three benchmarks (POG, POG_dense, Steam) demonstrate 6.3%-26.5% improvements over state-of-the-art baselines.
title Dual-Enhancement Product Bundling: Bridging Interactive Graph and Large Language Model
topic Computation and Language
Information Retrieval
url https://arxiv.org/abs/2604.14030