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Main Authors: Wu, Beining, Mao, Fuyou, Lin, Jiong, Yang, Cheng, Lu, Jiaxuan, Guo, Yifu, Zhang, Siyu, Wu, Yifan, Huang, Ying, Li, Fu
Format: Preprint
Published: 2026
Subjects:
Online Access:https://arxiv.org/abs/2604.19516
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author Wu, Beining
Mao, Fuyou
Lin, Jiong
Yang, Cheng
Lu, Jiaxuan
Guo, Yifu
Zhang, Siyu
Wu, Yifan
Huang, Ying
Li, Fu
author_facet Wu, Beining
Mao, Fuyou
Lin, Jiong
Yang, Cheng
Lu, Jiaxuan
Guo, Yifu
Zhang, Siyu
Wu, Yifan
Huang, Ying
Li, Fu
contents Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO
format Preprint
id arxiv_https___arxiv_org_abs_2604_19516
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning
Wu, Beining
Mao, Fuyou
Lin, Jiong
Yang, Cheng
Lu, Jiaxuan
Guo, Yifu
Zhang, Siyu
Wu, Yifan
Huang, Ying
Li, Fu
Artificial Intelligence
Generative engines (GEs) are reshaping information access by replacing ranked links with citation-grounded answers, yet current Generative Engine Optimization (GEO) methods optimize each instance in isolation, unable to accumulate or transfer effective strategies across tasks and engines. We reframe GEO as a strategy learning problem and propose MAGEO, a multi-agent framework in which coordinated planning, editing, and fidelity-aware evaluation serve as the execution layer, while validated editing patterns are progressively distilled into reusable, engine-specific optimization skills. To enable controlled assessment, we introduce a Twin Branch Evaluation Protocol for causal attribution of content edits and DSV-CF, a dual-axis metric that unifies semantic visibility with attribution accuracy. We further release MSME-GEO-Bench, a multi-scenario, multi-engine benchmark grounded in real-world queries. Experiments on three mainstream engines show that MAGEO substantially outperforms heuristic baselines in both visibility and citation fidelity, with ablations confirming that engine-specific preference modeling and strategy reuse are central to these gains, suggesting a scalable learning-driven paradigm for trustworthy GEO. Code is available at https://github.com/Wu-beining/MAGEO
title From Experience to Skill: Multi-Agent Generative Engine Optimization via Reusable Strategy Learning
topic Artificial Intelligence
url https://arxiv.org/abs/2604.19516