WebGen-R1: Incentivizing Large Language Models to Generate Functional and Aesthetic Websites with Reinforcement Learning

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Main Authors: Jiang, Juyong, Cai, Chenglin, Park, Chansung, Shen, Jiasi, Kim, Sunghun, Li, Jianguo, Wang, Yue
Format: Preprint
Published: 2026
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author Jiang, Juyong
Cai, Chenglin
Park, Chansung
Shen, Jiasi
Kim, Sunghun
Li, Jianguo
Wang, Yue
author_facet Jiang, Juyong
Cai, Chenglin
Park, Chansung
Shen, Jiasi
Kim, Sunghun
Li, Jianguo
Wang, Yue
contents While Large Language Models (LLMs) excel at function-level code generation, project-level tasks such as generating functional and visually aesthetic multi-page websites remain highly challenging. Existing works are often limited to single-page static websites, while agentic frameworks typically rely on multi-turn execution with proprietary models, leading to substantial token costs, high latency, and brittle integration. Training a small LLM end-to-end with reinforcement learning (RL) is a promising alternative, yet it faces a critical bottleneck in designing reliable and computationally feasible rewards for website generation. Unlike single-file coding tasks that can be verified by unit tests, website generation requires evaluating inherently subjective aesthetics, cross-page interactions, and functional correctness. To this end, we propose WebGen-R1, an end-to-end RL framework tailored for project-level website generation. We first introduce a scaffold-driven structured generation paradigm that constrains the large open-ended action space and preserves architectural integrity. We then design a novel cascaded multimodal reward that seamlessly couples structural guarantees with execution-grounded functional feedback and vision-based aesthetic supervision. Extensive experiments demonstrate that our WebGen-R1 substantially transforms a 7B base model from generating nearly nonfunctional websites into producing deployable, aesthetically aligned multi-page websites. Remarkably, our WebGen-R1 not only consistently outperforms heavily scaled open-source models (up to 72B), but also rivals the state-of-the-art DeepSeek-R1 (671B) in functional success, while substantially exceeding it in valid rendering and aesthetic alignment. These results position WebGen-R1 as a viable path for scaling small open models from function-level code generation to project-level web application generation.
format Preprint
id arxiv_https___arxiv_org_abs_2604_20398
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle WebGen-R1: Incentivizing Large Language Models to Generate Functional and Aesthetic Websites with Reinforcement Learning
Jiang, Juyong
Cai, Chenglin
Park, Chansung
Shen, Jiasi
Kim, Sunghun
Li, Jianguo
Wang, Yue
Computation and Language
Machine Learning
Software Engineering
While Large Language Models (LLMs) excel at function-level code generation, project-level tasks such as generating functional and visually aesthetic multi-page websites remain highly challenging. Existing works are often limited to single-page static websites, while agentic frameworks typically rely on multi-turn execution with proprietary models, leading to substantial token costs, high latency, and brittle integration. Training a small LLM end-to-end with reinforcement learning (RL) is a promising alternative, yet it faces a critical bottleneck in designing reliable and computationally feasible rewards for website generation. Unlike single-file coding tasks that can be verified by unit tests, website generation requires evaluating inherently subjective aesthetics, cross-page interactions, and functional correctness. To this end, we propose WebGen-R1, an end-to-end RL framework tailored for project-level website generation. We first introduce a scaffold-driven structured generation paradigm that constrains the large open-ended action space and preserves architectural integrity. We then design a novel cascaded multimodal reward that seamlessly couples structural guarantees with execution-grounded functional feedback and vision-based aesthetic supervision. Extensive experiments demonstrate that our WebGen-R1 substantially transforms a 7B base model from generating nearly nonfunctional websites into producing deployable, aesthetically aligned multi-page websites. Remarkably, our WebGen-R1 not only consistently outperforms heavily scaled open-source models (up to 72B), but also rivals the state-of-the-art DeepSeek-R1 (671B) in functional success, while substantially exceeding it in valid rendering and aesthetic alignment. These results position WebGen-R1 as a viable path for scaling small open models from function-level code generation to project-level web application generation.
title WebGen-R1: Incentivizing Large Language Models to Generate Functional and Aesthetic Websites with Reinforcement Learning
topic Computation and Language
Machine Learning
Software Engineering
url https://arxiv.org/abs/2604.20398