AD-Relight: Training-Free Banner Relighting via Illumination Translation with Diffusion Priors

Fuente: arXiv
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Autores principales: Mishra, Rameshwar, Subramanyam, A V
Formato: Preprint
Publicado: 2026
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author Mishra, Rameshwar
Subramanyam, A V
author_facet Mishra, Rameshwar
Subramanyam, A V
contents The recent surge in content consumption through streaming services has driven a growing demand for personalized content. Personalized advertisements (ads) play a crucial role in enhancing both user engagement and ad effectiveness. A key aspect of ad personalization involves replacing existing regions in a frame with custom, Photoshop-generated banners. However, existing ad-placement pipelines typically rely on simple geometric warping, ignoring the scene's underlying lighting conditions. Similarly, state-of-the-art diffusion-based object insertion and relighting models struggle to accurately relight these newly inserted banners, as they are not trained on ad-banner data, and training such a model for ad banners would require millions of images. This highlights the need for an effective relighting framework that enables seamless integration of custom banners into the original scene. Motivated by this, we present AD-Relight, a novel multi-stage training-free framework that adapts a diffusion-based relighting model at test time to relight newly added Photoshop-generated ad banners. Through extensive evaluation, we demonstrate that AD-Relight outperforms both relighting baselines and existing ad-placement methods based on simple warping. User studies further show that participants consistently prefer the outputs of AD-Relight over those of prior approaches.
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id arxiv_https___arxiv_org_abs_2604_24407
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle AD-Relight: Training-Free Banner Relighting via Illumination Translation with Diffusion Priors
Mishra, Rameshwar
Subramanyam, A V
Computer Vision and Pattern Recognition
The recent surge in content consumption through streaming services has driven a growing demand for personalized content. Personalized advertisements (ads) play a crucial role in enhancing both user engagement and ad effectiveness. A key aspect of ad personalization involves replacing existing regions in a frame with custom, Photoshop-generated banners. However, existing ad-placement pipelines typically rely on simple geometric warping, ignoring the scene's underlying lighting conditions. Similarly, state-of-the-art diffusion-based object insertion and relighting models struggle to accurately relight these newly inserted banners, as they are not trained on ad-banner data, and training such a model for ad banners would require millions of images. This highlights the need for an effective relighting framework that enables seamless integration of custom banners into the original scene. Motivated by this, we present AD-Relight, a novel multi-stage training-free framework that adapts a diffusion-based relighting model at test time to relight newly added Photoshop-generated ad banners. Through extensive evaluation, we demonstrate that AD-Relight outperforms both relighting baselines and existing ad-placement methods based on simple warping. User studies further show that participants consistently prefer the outputs of AD-Relight over those of prior approaches.
title AD-Relight: Training-Free Banner Relighting via Illumination Translation with Diffusion Priors
topic Computer Vision and Pattern Recognition
url https://arxiv.org/abs/2604.24407