Action-Aware Generative Sequence Modeling for Short Video Recommendation

Fuente: arXiv
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Main Authors: Li, Wenhao, Lin, Zihan, Guo, Zhengxiao, Zhou, Jie, Liu, Shukai, Liu, Yongqi, Luo, Chuan, Ma, Chaoyi, Tang, Ruiming, Li, Han
Format: Preprint
Published: 2026
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author Li, Wenhao
Lin, Zihan
Guo, Zhengxiao
Zhou, Jie
Liu, Shukai
Liu, Yongqi
Luo, Chuan
Ma, Chaoyi
Tang, Ruiming
Li, Han
author_facet Li, Wenhao
Lin, Zihan
Guo, Zhengxiao
Zhou, Jie
Liu, Shukai
Liu, Yongqi
Luo, Chuan
Ma, Chaoyi
Tang, Ruiming
Li, Han
contents With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.
format Preprint
id arxiv_https___arxiv_org_abs_2604_25834
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Action-Aware Generative Sequence Modeling for Short Video Recommendation
Li, Wenhao
Lin, Zihan
Guo, Zhengxiao
Zhou, Jie
Liu, Shukai
Liu, Yongqi
Luo, Chuan
Ma, Chaoyi
Tang, Ruiming
Li, Han
Artificial Intelligence
Information Retrieval
H.3.3
With the rapid development of the Internet, users have increasingly higher expectations for the recommendation accuracy of online content consumption platforms. However, short videos often contain diverse segments, and users may not hold the same attitude toward all of them. Traditional binary-classification recommendation models, which treat a video as a single holistic entity, face limitations in accurately capturing such nuanced preferences. Considering that user consumption is a temporal process, this paper demonstrates that the timing of user actions can represent diverse intentions through statistical analysis and examination of action patterns. Based on this insight, we propose a novel modeling paradigm: Action-Aware Generative Sequence Network (A2Gen), which refines user actions along the temporal dimension and chains them into sequences for unified processing and prediction. First, we introduce the Context-aware Attention Module (CAM) to model action sequences enriched with item-specific contextual features. Building upon this, we develop the Hierarchical Sequence Encoder (HSE) to learn temporal action patterns from users' historical actions. Finally, through leveraging CAM, we design a module for action sequence generation: the Action-seq Autoregressive Generator (AAG). Extensive offline experiments on the Kuaishou's dataset and the Tmall public dataset demonstrate the superiority of our proposed model. Furthermore, through large-scale online A/B testing deployed on Kuaishou's platform, our model achieves significant improvements over baseline methods in multi-task prediction by leveraging sequential information. Specifically, it yields increases of 0.34% in user watch time, 8.1% in interaction rate, and 0.162% in overall user retention (LifeTime-7), leading to successful deployment across all traffic, serving over 400 million users every day.
title Action-Aware Generative Sequence Modeling for Short Video Recommendation
topic Artificial Intelligence
Information Retrieval
H.3.3
url https://arxiv.org/abs/2604.25834