OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction
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| Main Authors: | , , , , , |
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| Format: | Preprint |
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2026
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| _version_ | 1866911630799929344 |
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| author | Ye, Liliang Zeng, Guiyi Zhang, Yunyao Chen, Yi-Ping Phoebe Yu, Junqing Song, Zikai |
| author_facet | Ye, Liliang Zeng, Guiyi Zhang, Yunyao Chen, Yi-Ping Phoebe Yu, Junqing Song, Zikai |
| contents | Predicting social media popularity requires understanding both the intrinsic appeal of content and the external context that determines how it is exposed to users. Existing methods focus on content signals but do not separate them from exposure-related patterns, which causes the learned representations to absorb platform-specific visibility effects and weakens both interpretability and cross-platform transfer. This paper introduces OmniTrend, a unified framework that models popularity as the joint outcome of content attractiveness and contextual exposure. The content module learns cross-modal representations from visual, audio, and textual cues to quantify intrinsic appeal, while the context module estimates exposure from exogenous signals such as posting time, author activity, topical trends, and retrieval-based neighborhood statistics. OmniTrend learns separate predictors for content attractiveness and contextual exposure and integrates them in the final popularity estimate, which makes the role of each factor explicit and supports robust transfer across image and video platforms. |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2604_26252 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction Ye, Liliang Zeng, Guiyi Zhang, Yunyao Chen, Yi-Ping Phoebe Yu, Junqing Song, Zikai Computer Vision and Pattern Recognition Predicting social media popularity requires understanding both the intrinsic appeal of content and the external context that determines how it is exposed to users. Existing methods focus on content signals but do not separate them from exposure-related patterns, which causes the learned representations to absorb platform-specific visibility effects and weakens both interpretability and cross-platform transfer. This paper introduces OmniTrend, a unified framework that models popularity as the joint outcome of content attractiveness and contextual exposure. The content module learns cross-modal representations from visual, audio, and textual cues to quantify intrinsic appeal, while the context module estimates exposure from exogenous signals such as posting time, author activity, topical trends, and retrieval-based neighborhood statistics. OmniTrend learns separate predictors for content attractiveness and contextual exposure and integrates them in the final popularity estimate, which makes the role of each factor explicit and supports robust transfer across image and video platforms. |
| title | OmniTrend: Content-Context Modeling for Scalable Social Popularity Prediction |
| topic | Computer Vision and Pattern Recognition |
| url | https://arxiv.org/abs/2604.26252 |