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Bibliographic Details
Main Author: Alglave, Jade
Format: Preprint
Published: 2026
Subjects:
Online Access:https://arxiv.org/abs/2604.28113
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author Alglave, Jade
author_facet Alglave, Jade
contents Advertising uses love to sell stuff, like nylons. It also uses the word "love" in trivialising ways -- do you "love" your oven? When I hear about trust in the context of AI, especially agentic, I hope we don't do to trust what advertising has done to love. But what is trust? Can we discuss it in actionable and measurable ways in the context of AI? Thus I suggest a number of "trust pillars", hoping to start a communal conversation, across computing and beyond, to civil society. I also suggest that agentic systems may be a blessing in disguise, as we may be able to turn their explicit interfaces into "trust vectors".
format Preprint
id arxiv_https___arxiv_org_abs_2604_28113
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle I hope we don't do to trust what advertising has done to love
Alglave, Jade
Computers and Society
Hardware Architecture
Software Engineering
Advertising uses love to sell stuff, like nylons. It also uses the word "love" in trivialising ways -- do you "love" your oven? When I hear about trust in the context of AI, especially agentic, I hope we don't do to trust what advertising has done to love. But what is trust? Can we discuss it in actionable and measurable ways in the context of AI? Thus I suggest a number of "trust pillars", hoping to start a communal conversation, across computing and beyond, to civil society. I also suggest that agentic systems may be a blessing in disguise, as we may be able to turn their explicit interfaces into "trust vectors".
title I hope we don't do to trust what advertising has done to love
topic Computers and Society
Hardware Architecture
Software Engineering
url https://arxiv.org/abs/2604.28113