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1. Verfasser: Zhou, Chao
Format: Preprint
Veröffentlicht: 2026
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Online-Zugang:https://arxiv.org/abs/2605.11017
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author Zhou, Chao
author_facet Zhou, Chao
contents Behavioral curve modeling -- fitting parametric functions to engagement-versus-exposure data -- is standard practice in recommendation, advertising, and clinical dosing. We show that aggregation introduces a systematic distortion: Simpson's paradox in behavioral curves. On Goodreads (3.3M users, 9 genres), individual users peak at n* approximately 11 exposures while the aggregate peaks at n* approximately 34 -- a 3x gap driven by survival bias. Amazon Electronics (18M reviews) shows a 5.3x distortion. MovieLens-25M (D approximately 1) serves as a negative control, confirming that survival bias -- not aggregation per se -- is the operative mechanism. The distortion is robust to category granularity, engagement operationalization, and classifier calibration. We develop Synthetic Null Calibration to address a 32% false positive rate in per-user classification. Our findings apply wherever individual behavioral parameters are estimated from aggregate curves under differential attrition.
format Preprint
id arxiv_https___arxiv_org_abs_2605_11017
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Simpson's Paradox in Behavioral Curves: How Aggregation Distorts Parametric Models of User Dynamics
Zhou, Chao
Machine Learning
Artificial Intelligence
Information Retrieval
Behavioral curve modeling -- fitting parametric functions to engagement-versus-exposure data -- is standard practice in recommendation, advertising, and clinical dosing. We show that aggregation introduces a systematic distortion: Simpson's paradox in behavioral curves. On Goodreads (3.3M users, 9 genres), individual users peak at n* approximately 11 exposures while the aggregate peaks at n* approximately 34 -- a 3x gap driven by survival bias. Amazon Electronics (18M reviews) shows a 5.3x distortion. MovieLens-25M (D approximately 1) serves as a negative control, confirming that survival bias -- not aggregation per se -- is the operative mechanism. The distortion is robust to category granularity, engagement operationalization, and classifier calibration. We develop Synthetic Null Calibration to address a 32% false positive rate in per-user classification. Our findings apply wherever individual behavioral parameters are estimated from aggregate curves under differential attrition.
title Simpson's Paradox in Behavioral Curves: How Aggregation Distorts Parametric Models of User Dynamics
topic Machine Learning
Artificial Intelligence
Information Retrieval
url https://arxiv.org/abs/2605.11017