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| Main Authors: | , , , , |
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| Format: | Preprint |
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2026
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| Subjects: | |
| Online Access: | https://arxiv.org/abs/2605.12772 |
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| _version_ | 1866916007043399680 |
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| author | Maier, Andreas Sopa, Jeta Sahin, Gozde Gul Perez-Toro, Paula Bayer, Siming |
| author_facet | Maier, Andreas Sopa, Jeta Sahin, Gozde Gul Perez-Toro, Paula Bayer, Siming |
| contents | Wu et al. (2026) showed that most frontier large language models (LLMs) recommend a sponsored, roughly twice-as-expensive flight when their system prompt contains a soft sponsorship cue. We reproduce their evaluation on ten open-weight chat models plus the two of their twenty-three models that are still reachable today (gpt-3.5-turbo, gpt-4o). All reported rates in this paper are produced under the same judge the original paper used (gpt-4o); we additionally store every label under an open-weight (gpt-oss-120b) and a smaller proprietary (gpt-4o-mini) judge for an ablation. Three findings emerge. First, a prose description of an LLM evaluation pipeline is not, on its own, sufficient for accurate reproduction: we surfaced three silent implementation failures that each shifted a reported rate by tens of percentage points. Second, the central claims do generalise - the gpt-3.5-turbo logistic-regression intercept of alpha = 0.81 is within four points of the original alpha = 0.86, and 200 of 200 trials on gpt-3.5-turbo and gpt-4o promote a payday lender to a financially distressed user. Third, a thirty-token user prompt that asks the assistant for a neutral comparison table first cuts sponsored recommendation from 46.9% to 1.0% averaged across our ten open-source models, and from 53.0% to 0% averaged across the two OpenAI models. AI literacy and price-comparison portals are likely market-level mitigations; the harmful-product cell is bounded by neither. Raw data, labels and analysis scripts are at https://github.com/akmaier/Paper-LLM-Ads . |
| format | Preprint |
| id |
arxiv_https___arxiv_org_abs_2605_12772 |
| institution | arXiv |
| publishDate | 2026 |
| record_format | arxiv |
| spellingShingle | Just Ask for a Table: A Thirty-Token User Prompt Defeats Sponsored Recommendations in Twelve LLMs Maier, Andreas Sopa, Jeta Sahin, Gozde Gul Perez-Toro, Paula Bayer, Siming Computer Vision and Pattern Recognition Wu et al. (2026) showed that most frontier large language models (LLMs) recommend a sponsored, roughly twice-as-expensive flight when their system prompt contains a soft sponsorship cue. We reproduce their evaluation on ten open-weight chat models plus the two of their twenty-three models that are still reachable today (gpt-3.5-turbo, gpt-4o). All reported rates in this paper are produced under the same judge the original paper used (gpt-4o); we additionally store every label under an open-weight (gpt-oss-120b) and a smaller proprietary (gpt-4o-mini) judge for an ablation. Three findings emerge. First, a prose description of an LLM evaluation pipeline is not, on its own, sufficient for accurate reproduction: we surfaced three silent implementation failures that each shifted a reported rate by tens of percentage points. Second, the central claims do generalise - the gpt-3.5-turbo logistic-regression intercept of alpha = 0.81 is within four points of the original alpha = 0.86, and 200 of 200 trials on gpt-3.5-turbo and gpt-4o promote a payday lender to a financially distressed user. Third, a thirty-token user prompt that asks the assistant for a neutral comparison table first cuts sponsored recommendation from 46.9% to 1.0% averaged across our ten open-source models, and from 53.0% to 0% averaged across the two OpenAI models. AI literacy and price-comparison portals are likely market-level mitigations; the harmful-product cell is bounded by neither. Raw data, labels and analysis scripts are at https://github.com/akmaier/Paper-LLM-Ads . |
| title | Just Ask for a Table: A Thirty-Token User Prompt Defeats Sponsored Recommendations in Twelve LLMs |
| topic | Computer Vision and Pattern Recognition |
| url | https://arxiv.org/abs/2605.12772 |