Text-Guided Visual Representation Learning for Robust Multimodal E-Commerce Recommendation

Fuente: arXiv
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Autores principales: Guo, Yufei, Ma, Jing, Zhang, Tianlu, Yang, Shijie, Zang, Yanlong, Ding, Weijie, Gong, Pinghua, Han, Jungong
Formato: Preprint
Publicado: 2026
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author Guo, Yufei
Ma, Jing
Zhang, Tianlu
Yang, Shijie
Zang, Yanlong
Ding, Weijie
Gong, Pinghua
Han, Jungong
author_facet Guo, Yufei
Ma, Jing
Zhang, Tianlu
Yang, Shijie
Zang, Yanlong
Ding, Weijie
Gong, Pinghua
Han, Jungong
contents Multimodal item embeddings are crucial for e-commerce item-to-item (I2I) retrieval, yet real-world product images often contain promotional overlays and background clutter that inject spurious visual cues and degrade retrieval robustness. This issue is particularly pronounced in MLRM-style pipelines, where a frozen vision encoder is connected to an LLM through a lightweight connector that must selectively aggregate visual tokens. We propose Text-Guided Q-Former (TGQ-Former), a text-guided visual representation learning framework that leverages structured metadata as semantic guidance for visual token extraction while preserving complementary visual evidence. Concretely, TGQ-Former employs a hybrid-query connector to disentangle metadata-anchored and exploratory visual streams, and introduces a lightweight reliability-aware dual-gated vector modulation module to adaptively calibrate their contributions under noisy inputs. Experiments on large-scale, real-world e-commerce datasets with full-pool retrieval show that TGQ-Former consistently outperforms strong connector baselines and end-to-end MLLMs. On average, it improves Hit Rate@100 (H@100) by 6.04%, demonstrating the effectiveness of text-guided visual encoding for robust multimodal retrieval.
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publishDate 2026
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spellingShingle Text-Guided Visual Representation Learning for Robust Multimodal E-Commerce Recommendation
Guo, Yufei
Ma, Jing
Zhang, Tianlu
Yang, Shijie
Zang, Yanlong
Ding, Weijie
Gong, Pinghua
Han, Jungong
Information Retrieval
Multimodal item embeddings are crucial for e-commerce item-to-item (I2I) retrieval, yet real-world product images often contain promotional overlays and background clutter that inject spurious visual cues and degrade retrieval robustness. This issue is particularly pronounced in MLRM-style pipelines, where a frozen vision encoder is connected to an LLM through a lightweight connector that must selectively aggregate visual tokens. We propose Text-Guided Q-Former (TGQ-Former), a text-guided visual representation learning framework that leverages structured metadata as semantic guidance for visual token extraction while preserving complementary visual evidence. Concretely, TGQ-Former employs a hybrid-query connector to disentangle metadata-anchored and exploratory visual streams, and introduces a lightweight reliability-aware dual-gated vector modulation module to adaptively calibrate their contributions under noisy inputs. Experiments on large-scale, real-world e-commerce datasets with full-pool retrieval show that TGQ-Former consistently outperforms strong connector baselines and end-to-end MLLMs. On average, it improves Hit Rate@100 (H@100) by 6.04%, demonstrating the effectiveness of text-guided visual encoding for robust multimodal retrieval.
title Text-Guided Visual Representation Learning for Robust Multimodal E-Commerce Recommendation
topic Information Retrieval
url https://arxiv.org/abs/2605.17366