Persistent Structural Inequality of Online Interactions Across Platforms

Fuente: arXiv
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Main Authors: Pecile, Giulio, Di Martino, Edoardo, Loru, Edoardo, Zollo, Simon, Di Marco, Niccolò, Cinelli, Matteo
Format: Preprint
Published: 2026
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author Pecile, Giulio
Di Martino, Edoardo
Loru, Edoardo
Zollo, Simon
Di Marco, Niccolò
Cinelli, Matteo
author_facet Pecile, Giulio
Di Martino, Edoardo
Loru, Edoardo
Zollo, Simon
Di Marco, Niccolò
Cinelli, Matteo
contents User interactions on social media platforms are unevenly distributed: a small subset of users consistently captures most of the activity, while the majority remains marginal. Although this pattern is well known and often described by power-law distributions, its consistency across time, platforms, and interaction types has not been systematically assessed. In this study, we analyze user-post bipartite networks from multiple social media platforms. We consider both active contributions (posts) and passive engagement (likes and comments), and quantify distributional properties and inequality using a KL-divergence-based model comparison, an inverse coefficient of variation, and a log-transformed Gini index. Our results show that interaction inequality remains stable over time within each platform. This holds across systems with different sizes, topical focuses, and governance models. These findings indicate that inequality in online engagement is not incidental but reflects structural constraints that shape how visibility and participation are distributed in digital environments.
format Preprint
id arxiv_https___arxiv_org_abs_2605_30996
institution arXiv
publishDate 2026
record_format arxiv
spellingShingle Persistent Structural Inequality of Online Interactions Across Platforms
Pecile, Giulio
Di Martino, Edoardo
Loru, Edoardo
Zollo, Simon
Di Marco, Niccolò
Cinelli, Matteo
Social and Information Networks
Physics and Society
User interactions on social media platforms are unevenly distributed: a small subset of users consistently captures most of the activity, while the majority remains marginal. Although this pattern is well known and often described by power-law distributions, its consistency across time, platforms, and interaction types has not been systematically assessed. In this study, we analyze user-post bipartite networks from multiple social media platforms. We consider both active contributions (posts) and passive engagement (likes and comments), and quantify distributional properties and inequality using a KL-divergence-based model comparison, an inverse coefficient of variation, and a log-transformed Gini index. Our results show that interaction inequality remains stable over time within each platform. This holds across systems with different sizes, topical focuses, and governance models. These findings indicate that inequality in online engagement is not incidental but reflects structural constraints that shape how visibility and participation are distributed in digital environments.
title Persistent Structural Inequality of Online Interactions Across Platforms
topic Social and Information Networks
Physics and Society
url https://arxiv.org/abs/2605.30996