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| Format: | Recurso educativo Open Access |
|---|---|
| Language: | en |
| Published: |
1971
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED050735 |
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Table of Contents:
- Public Information and the Library. Community Relations Information Dissemination Library Services Public Libraries Public Opinion Public Relations Publicize Television Commercials In addition to serving the intellectual, the arty, the scholar, the housewife, and children, the library must take positive steps to update its public relations (PR) posture if it is to reach the great mass of the population who currently feel the library is not for them. The many and varied approaches possible in a good PR program include: (1) a series of ads featuring library personnel; (2) testimonials by the power group, blue-collar workers, clergy, teachers, civic officials, tradespeople and businessmen; (3) a library-sponsored panel quiz and (4) speeches by the librarian to community groups on current community problems such as environmental pollution. (MF)