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| Format: | Recurso educativo Open Access |
|---|---|
| Language: | en |
| Published: |
1968
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED057838 |
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Table of Contents:
- Self-Study and Evaluation Guide; Section C-5; Public Relations and Fund-Raising. Accreditation (Institutions) Blindness Community Services Financial Support Guides Library Services Methods Public Relations Self Evaluation Standards Visual Impairments Public relations and fund-raising are those functions of management which engender public understanding and support for the agency's aims and services. These two functions are closely interrelated in that the agency's public relations effectiveness influences its ability to raise funds and, conversely, its fund-raising operations have a direct bearing on the degree to which its program is understood and accepted. Both the public relations and the fund-raising standards presented are designed to serve as basic ground rules for the maintenance of valid and effective lines of communication between an agency and its total community. Their objective is to preserve the integrity of both the agency and those whom it serves. Stress is placed on the client's right to dignity and privacy, and on the agency's responsibility not to sacrifice this right through exploitation of public sympathies. (Other sections of this guide are available as LI 003342-003347 and LI 003349 through LI 003351). (Author/NH)