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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1974
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED142176 |
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| _version_ | 1867181769400254465 |
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| author | Haapasalo, Jukka |
| author_facet | Haapasalo, Jukka Haapasalo, Jukka |
| collection | Education Resources Information Center |
| contents | The Finns as Users of Mass Media. Haapasalo, Jukka Broadcast Industry Information Dissemination Libraries Mass Media National Surveys News Media Newspapers Periodicals Radio Television Use Studies This report is a compilation of data on mass media consumption by Finns. It describes the results of a survey conducted using 1162 Finnish-speaking respondents, 12 years of age or older. It also compares these results with those collected from earlier studies. Radio is in 98% of Finnish homes and is listened to 1 hour and 45 minutes per day, a decline since 1967. Television is in 89% of Finnish homes and is viewed 1 hour and 46 minutes per day, an increase since 1967. At least one newspaper is read regularly by 99% of the population, one magazine regularly by 80%, one book is read every two months by 50%, and 22% visit the library in a two month period. Radio and television are the most important media for pensioners, housewives, and farmers, while newspapers, magazines, and books are preferred by white-collar employees, people in leadership positions, and students. Television has overtaken newspapers as the important news source in the last eight years. Other data presented includes news item preference as related to media type, significance, occupational group, and affiliation. (DAG) |
| format | Recurso educativo Open Access |
| id | eric_ED142176 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1974 |
| record_format | eric |
| spellingShingle | The Finns as Users of Mass Media. Haapasalo, Jukka Broadcast Industry Information Dissemination Libraries Mass Media National Surveys News Media Newspapers Periodicals Radio Television Use Studies The Finns as Users of Mass Media. Haapasalo, Jukka Broadcast Industry Information Dissemination Libraries Mass Media National Surveys News Media Newspapers Periodicals Radio Television Use Studies This report is a compilation of data on mass media consumption by Finns. It describes the results of a survey conducted using 1162 Finnish-speaking respondents, 12 years of age or older. It also compares these results with those collected from earlier studies. Radio is in 98% of Finnish homes and is listened to 1 hour and 45 minutes per day, a decline since 1967. Television is in 89% of Finnish homes and is viewed 1 hour and 46 minutes per day, an increase since 1967. At least one newspaper is read regularly by 99% of the population, one magazine regularly by 80%, one book is read every two months by 50%, and 22% visit the library in a two month period. Radio and television are the most important media for pensioners, housewives, and farmers, while newspapers, magazines, and books are preferred by white-collar employees, people in leadership positions, and students. Television has overtaken newspapers as the important news source in the last eight years. Other data presented includes news item preference as related to media type, significance, occupational group, and affiliation. (DAG) |
| title | The Finns as Users of Mass Media. |
| topic | Broadcast Industry Information Dissemination Libraries Mass Media National Surveys News Media Newspapers Periodicals Radio Television Use Studies |
| url | https://eric.ed.gov/?id=ED142176 |