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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1977
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED146648 |
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Table of Contents:
- Publishing and Distributing Children's Books for the Mass Market. Turow, Joseph Books Childrens Literature Decision Making Delivery Systems Guidelines Marketing Publishing Industry This paper examines the factors that influence production and distribution of children's books for the mass market, distinguishing the commercially oriented market from the nonprofit, "library market" segment of the publishing industry. The paper presents interviews with 46 people from mass-market publishing firms and focuses on three organizations within the mass market to investigate the following topics: the historical roots of the mass market; the mass market today; publishing requirements, economic considerations, feedback, and promotion in the mass market; publishers' responses to the mass-market environment; decision-making structures and processes in publishing firms; guidelines for books (characterization, writing styles, and illustrations); and possibilities for expanding the spectrum of choice in the mass market to include library-market titles. (RL)