Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions.
Fuente:
ERIC Institute of Education Sciences
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| 1. Verfasser: | |
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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1980
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| Schlagworte: | |
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| _version_ | 1867181112488361984 |
|---|---|
| author | Kies, Cosette N. |
| author_facet | Kies, Cosette N. Kies, Cosette N. |
| collection | Education Resources Information Center |
| contents | Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions. Kies, Cosette N. Foreign Countries Information Dissemination Library Extension Library Planning Public Relations Publicity A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR planning techniques; and some PR suggestions for Brazilian libraries based on the author's observations and discussions with Brazilian librarians, library educators, and students. A list of 19 references is attached. (RAA) |
| format | Recurso educativo Open Access |
| id | eric_ED194095 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1980 |
| record_format | eric |
| spellingShingle | Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions. Kies, Cosette N. Foreign Countries Information Dissemination Library Extension Library Planning Public Relations Publicity Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions. Kies, Cosette N. Foreign Countries Information Dissemination Library Extension Library Planning Public Relations Publicity A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR planning techniques; and some PR suggestions for Brazilian libraries based on the author's observations and discussions with Brazilian librarians, library educators, and students. A list of 19 references is attached. (RAA) |
| title | Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions. |
| topic | Foreign Countries Information Dissemination Library Extension Library Planning Public Relations Publicity |
| url | https://eric.ed.gov/?id=ED194095 |