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| Format: | Recurso educativo Open Access |
| Sprache: | en |
| Veröffentlicht: |
1980
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| Schlagworte: | |
| Online-Zugang: | https://eric.ed.gov/?id=ED194095 |
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Inhaltsangabe:
- Public Relations for Brazilian Libraries: Process, Principles, Program Planning, Planning Techniques and Suggestions. Kies, Cosette N. Foreign Countries Information Dissemination Library Extension Library Planning Public Relations Publicity A brief overview of the functions of public relations in libraries introduces this manual, which provides an explanation of the public relations (PR) process, including fact-finding, planning, communicating, evaluating, and marketing; some PR principles; a 10-step program that could serve as a model for planning a PR program; a discussion of PR planning techniques; and some PR suggestions for Brazilian libraries based on the author's observations and discussions with Brazilian librarians, library educators, and students. A list of 19 references is attached. (RAA)