Siman, B. B., & Rothstein, P. M. (1981). Fundamentals of Research in Advertising. Teacher's Notes, Transparencies, Bibliography, Exercises. Teaching Packages #5.
Chicago Style (17th ed.) CitationSiman, Bliss B., and Pauline M. Rothstein. Fundamentals of Research in Advertising. Teacher's Notes, Transparencies, Bibliography, Exercises. Teaching Packages #5. 1981.
MLA (9th ed.) CitationSiman, Bliss B., and Pauline M. Rothstein. Fundamentals of Research in Advertising. Teacher's Notes, Transparencies, Bibliography, Exercises. Teaching Packages #5. 1981.
Warning: These citations may not always be 100% accurate.