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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1981
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED229023 |
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Table of Contents:
- Fundamentals of Research in Advertising. Teacher's Notes, Transparencies, Bibliography, Exercises. Teaching Packages #5. Siman, Bliss B. Rothstein, Pauline M. Advertising Annotated Bibliographies Card Catalogs Check Lists Higher Education Information Retrieval Instructional Materials Library Instruction Library Materials Library Skills Records (Forms) Reference Materials Research Tools Search Strategies Transparencies The purpose of this bibliographic instruction package is to help a non-library instructor prepare undergraduate students to find and utilize books, indexes, abstracts, periodical articles, and other printed reference sources in search for published information which can be used to develop an advertising campaign for a specific product. The package is divided into two episodes which can be presented in one class session. Episode I introduces students to the different forms of literature. Episode II teaches students how to locate library materials by using the card catalog and indexes and abstracts. The package includes summaries and lists of objectives for each episode, a materials list showing all transparencies and handouts for the training session, and a suggested script for the conduct of the session. For the student, the package provides paper copies of transparencies used by the instructor, these cover information searching procedures, forms of literature, Library of Congress (LC) subject headings, catalog filing rules, and Predicasts'"F&S Index." Also included are transparencies showing a search log form and a checklist of questions for evaluating indexes and abstracts. An annotated bibliography of reference sources for research in advertising and an exercise in advertising research conclude the instruction packet. (ESR)