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1. Verfasser: Barber, Peggy
Format: Recurso educativo Open Access
Sprache:en
Veröffentlicht: 1983
Schlagworte:
Online-Zugang:https://eric.ed.gov/?id=ED233736
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author Barber, Peggy
author_facet Barber, Peggy
Barber, Peggy
collection Education Resources Information Center
contents The World of Public Relations: For Libraries. Barber, Peggy Check Lists Guidelines Library Extension Marketing Mass Media News Writing Newsletters Public Libraries Public Relations Publicity Records (Forms) School Libraries Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library newsletter; and (6) a bibliography on library public relations and related topics which lists books, periodicals, and audiovisual material, including public service announcements and camera ready art work (compiled by Anne Ramos and William Davis). Location symbols are also provided in the bibliography referring to holdings of the Texas State Library, Texas Major Resource Centers, and ten Texas regional library systems. The addresses and telephone numbers of the regional systems and the state library are given to facilitate borrowing of the material. (ESR)
format Recurso educativo Open Access
id eric_ED233736
institution ERIC Institute of Education Sciences
language en
publishDate 1983
record_format eric
spellingShingle The World of Public Relations: For Libraries.
Barber, Peggy
Check Lists
Guidelines
Library Extension
Marketing
Mass Media
News Writing
Newsletters
Public Libraries
Public Relations
Publicity
Records (Forms)
School Libraries
The World of Public Relations: For Libraries. Barber, Peggy Check Lists Guidelines Library Extension Marketing Mass Media News Writing Newsletters Public Libraries Public Relations Publicity Records (Forms) School Libraries Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library newsletter; and (6) a bibliography on library public relations and related topics which lists books, periodicals, and audiovisual material, including public service announcements and camera ready art work (compiled by Anne Ramos and William Davis). Location symbols are also provided in the bibliography referring to holdings of the Texas State Library, Texas Major Resource Centers, and ten Texas regional library systems. The addresses and telephone numbers of the regional systems and the state library are given to facilitate borrowing of the material. (ESR)
title The World of Public Relations: For Libraries.
topic Check Lists
Guidelines
Library Extension
Marketing
Mass Media
News Writing
Newsletters
Public Libraries
Public Relations
Publicity
Records (Forms)
School Libraries
url https://eric.ed.gov/?id=ED233736