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| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1983
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED233736 |
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Table of Contents:
- The World of Public Relations: For Libraries. Barber, Peggy Check Lists Guidelines Library Extension Marketing Mass Media News Writing Newsletters Public Libraries Public Relations Publicity Records (Forms) School Libraries Included in this manual are (1) a check list for developing and planning an effective library marketing program; (2) tips for writing library news releases; (3) tips for mass media marketing using radio and television; (4) a sample form for building a media file with information on specific radio and TV stations; (5) tips for planning a library newsletter; and (6) a bibliography on library public relations and related topics which lists books, periodicals, and audiovisual material, including public service announcements and camera ready art work (compiled by Anne Ramos and William Davis). Location symbols are also provided in the bibliography referring to holdings of the Texas State Library, Texas Major Resource Centers, and ten Texas regional library systems. The addresses and telephone numbers of the regional systems and the state library are given to facilitate borrowing of the material. (ESR)