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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1984
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED258270 |
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Table of Contents:
- An Analysis of the Content of Business Communication Courses in Louisiana. Clarke, Lillian W. Business Communication Communication Skills Communication (Thought Transfer) Course Content Educational Research Higher Education Instructional Materials Secondary Education Teacher Attitudes Teaching Methods Writing Instruction A study was conducted in Louisiana to ascertain trends in business communication subject matter that could lead to improved methods of teaching business communication while simultaneously providing greater relevance to today's business world. A limited-choice response scale was completed by 20 business communication educators; 10 who were attending a state professional conference; and 5 teachers from each of 2 parishes, who responded to telephone interviews. The affiliations of respondents were divided equally among secondary and postsecondary institutions. The results indicated that 90 percent of respondents felt greater emphasis should be placed on editing written documents in business education courses, while 80 percent thought that more emphasis should be placed on listening skills. Although the study showed agreement among respondents concerning the content needed in business communication courses, there was no general concensus about the order in which other topics should be presented after an initial review of grammar and paragraph writing. There was agreement that teaching materials should be supplemented by library references, but that a comprehensive textbook geared to the students' level is the best tool; however, it was also felt that existing textbooks are not adequate for this developing field. A major implication of the study is that business communication content is not static, but is evolving along with changes in business and government. (HTH)