Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1985
|
| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED259373 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Teaching Information-Seeking Behavior and "Precision Public Relations" to Public Relations Students. Bissland, James H. Course Content Educational Research Higher Education Instructional Improvement Journalism Public Relations Research Design Research Methodology Research Reports Intended for teachers of public relations courses, this document describes the teaching of information-seeking behavior in an upper-level public relations techniques course. The paper discusses objectives, course concepts, course procedures, resources used, and the role of the instructors. It then describes secondary research projects, including a library field trip, an annotated bibliography exercise, problem definition, and an introduction to data bases and data base searching; and primary research projects, including designing, constructing, administering, processing, and analyzing the probability survey, as well as using the depth survey. Appendixes contain the course syllabus, criteria for judging student public relations programs, a course schedule, and several lists of resources. (EL)