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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1986
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED280158 |
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| _version_ | 1867181866959765504 |
|---|---|
| author | Kanige, Jeffrey Ritterbusch, Peg |
| author_facet | Kanige, Jeffrey Ritterbusch, Peg Kanige, Jeffrey Ritterbusch, Peg |
| collection | Education Resources Information Center |
| contents | Press and Community Relations. School Board Library Series, Volume 4. Kanige, Jeffrey Ritterbusch, Peg Board of Education Role Community Involvement Community Programs Community Relations Elementary Secondary Education Family School Relationship Information Dissemination News Media Older Adults Parent School Relationship Public Relations School Budget Elections School Business Relationship School Community Relationship School Involvement In response to the public's demand for information, school boards are advised to develop a properly managed and executed public information and community relations program. Goals of such a public relations (PR) program are outlined as: honesty in the dissemination of information, an organization oriented toward community involvement, and procedures for feedback. The first of five chapters, "Internal Communications: PR Begins at Home," focuses on the school district staff and students as the most effective communications vehicle available to the school board communicator. Chapter 2, "Communicating with the Community," recommends visualizing the community in its components instead of as a nameless whole in order to communicate most effectively. Components include parents, senior citizens, business and industry, and opinion leaders. The third chapter, "The Media: Monsters or Marshmallows?" examines the relationship between administrator and reporter, and gives techniques and procedures to facilitate the relationship. Chapter 4, "Crisis Communications," emphasizes the need to create a master plan to handle crisis situations before they occur. The fifth chapter, "Bond and Budget Referanda," focuses on elements essential to a successful bond and budget campaign. Included are tipsheets on a variety of public relations topics, a public relations checklist, a school communications inventory, and six references. (WTH) |
| format | Recurso educativo Open Access |
| id | eric_ED280158 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1986 |
| record_format | eric |
| spellingShingle | Press and Community Relations. School Board Library Series, Volume 4. Kanige, Jeffrey Ritterbusch, Peg Board of Education Role Community Involvement Community Programs Community Relations Elementary Secondary Education Family School Relationship Information Dissemination News Media Older Adults Parent School Relationship Public Relations School Budget Elections School Business Relationship School Community Relationship School Involvement Press and Community Relations. School Board Library Series, Volume 4. Kanige, Jeffrey Ritterbusch, Peg Board of Education Role Community Involvement Community Programs Community Relations Elementary Secondary Education Family School Relationship Information Dissemination News Media Older Adults Parent School Relationship Public Relations School Budget Elections School Business Relationship School Community Relationship School Involvement In response to the public's demand for information, school boards are advised to develop a properly managed and executed public information and community relations program. Goals of such a public relations (PR) program are outlined as: honesty in the dissemination of information, an organization oriented toward community involvement, and procedures for feedback. The first of five chapters, "Internal Communications: PR Begins at Home," focuses on the school district staff and students as the most effective communications vehicle available to the school board communicator. Chapter 2, "Communicating with the Community," recommends visualizing the community in its components instead of as a nameless whole in order to communicate most effectively. Components include parents, senior citizens, business and industry, and opinion leaders. The third chapter, "The Media: Monsters or Marshmallows?" examines the relationship between administrator and reporter, and gives techniques and procedures to facilitate the relationship. Chapter 4, "Crisis Communications," emphasizes the need to create a master plan to handle crisis situations before they occur. The fifth chapter, "Bond and Budget Referanda," focuses on elements essential to a successful bond and budget campaign. Included are tipsheets on a variety of public relations topics, a public relations checklist, a school communications inventory, and six references. (WTH) |
| title | Press and Community Relations. School Board Library Series, Volume 4. |
| topic | Board of Education Role Community Involvement Community Programs Community Relations Elementary Secondary Education Family School Relationship Information Dissemination News Media Older Adults Parent School Relationship Public Relations School Budget Elections School Business Relationship School Community Relationship School Involvement |
| url | https://eric.ed.gov/?id=ED280158 |