Salvato in:
| Autore principale: | |
|---|---|
| Natura: | Recurso educativo Open Access |
| Lingua: | en |
| Pubblicazione: |
1987
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| Soggetti: | |
| Accesso online: | https://eric.ed.gov/?id=ED291402 |
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Sommario:
- Guide to Sources: Advertising. Revised. White, Lucinda M. Academic Libraries Advertising Annotated Bibliographies Classification Higher Education Indexes Information Seeking Information Sources Library Guides Reference Materials Reference Services Subject Index Terms This guide is designed to introduce the student to some of the major sources of advertising information available in the Fogler Library at the University of Maine. A brief description and exploration of the card catalog, Library of Congress Subject Headings, Library of Congress Classification System, and the Dewey Decimal System are included. In addition, a short overview of abstracts and indexes is provided, followed by an alphabetical listing of 10 such references that are the most relevant to the field of advertising. The location of each of these information sources in the library is noted. The remainder of the guide lists additional specialized library reference tools that supply information about advertising: (1) the periodicals printout (a computer print-out listing all periodical holdings of the library system); (2) bibliographies; (3) biographies; (4) dictionaries; (5) directories; (6) handbooks; (7) statistical references; (8) government documents; and (9) special collections (publications of state government agencies). Brief annotations accompany the majority of the examples cited. Concluding remarks point out that the following additional information sources are available to students: computer searches, a computer print-out listing specific periodical holdings in advertising, and the assistance of a reference librarian. (CGD)