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| Format: | Recurso educativo Open Access |
|---|---|
| Langue: | en |
| Publié: |
1988
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| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=ED307436 |
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Table des matières:
- Recruiting Adult Education Students. Adult Basic Education Adult Students High School Equivalency Programs Library Extension Literacy Education Mass Media Program Descriptions Public Relations Publicity Student Recruitment This document is the first nationwide compilation of successful recruiting techniques for students in adult basic education, literacy, General Educational Development classes, and adult high school degree programs. Information for the publication was gathered from a literature search and other sources, especially "Reaching the Least Educated," a 1980 study published by Pennsylvania adult basic education directors, and "Grassroots Publicity," a 1985 study for the Pennsylvania Department of Education. Following a page-long analysis of the various recruiting techniques described in the projects, the guide lists 70 projects, including addresses, telephone numbers, and contact persons, and provides a one-page summary of the recruiting techniques used in each project. Techniques described include newspaper articles, posters, radio and television advertising, bulletin board announcements, job-site classes, and community center recruiting. Samples of advertising materials are supplied. (KC)