Saved in:
| Main Author: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1992
|
| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED344613 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1867181071892742144 |
|---|---|
| author | Rothlisberg, Allen P. |
| author_facet | Rothlisberg, Allen P. Rothlisberg, Allen P. |
| collection | Education Resources Information Center |
| contents | Sharing the Good News: A Rural Approach to Publicizing Community College Library Services. Rothlisberg, Allen P. College Libraries Community Colleges Databases Information Dissemination Library Services Mass Media Mass Media Effects Public Relations Publicity Rural Areas Two Year Colleges The Northland Pioneer College (NPC) Library staff has developed a media blitz strategy to publicize its services in rural Arizona. This strategy regularly draws upon a database of newspapers, radio stations, and cable television outlets in the area. Each week a different public service announcement is developed and sent out to agencies on the database. Announcements range from different types of information provided at the college libraries, to the availability of state and federal tax forms. The release material is never more than a page long and is printed on the college stationery. It is noted that this publicity approach has resulted in increased library usage. A copy of the mailing list database currently being used is attached. (MAB) |
| format | Recurso educativo Open Access |
| id | eric_ED344613 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1992 |
| record_format | eric |
| spellingShingle | Sharing the Good News: A Rural Approach to Publicizing Community College Library Services. Rothlisberg, Allen P. College Libraries Community Colleges Databases Information Dissemination Library Services Mass Media Mass Media Effects Public Relations Publicity Rural Areas Two Year Colleges Sharing the Good News: A Rural Approach to Publicizing Community College Library Services. Rothlisberg, Allen P. College Libraries Community Colleges Databases Information Dissemination Library Services Mass Media Mass Media Effects Public Relations Publicity Rural Areas Two Year Colleges The Northland Pioneer College (NPC) Library staff has developed a media blitz strategy to publicize its services in rural Arizona. This strategy regularly draws upon a database of newspapers, radio stations, and cable television outlets in the area. Each week a different public service announcement is developed and sent out to agencies on the database. Announcements range from different types of information provided at the college libraries, to the availability of state and federal tax forms. The release material is never more than a page long and is printed on the college stationery. It is noted that this publicity approach has resulted in increased library usage. A copy of the mailing list database currently being used is attached. (MAB) |
| title | Sharing the Good News: A Rural Approach to Publicizing Community College Library Services. |
| topic | College Libraries Community Colleges Databases Information Dissemination Library Services Mass Media Mass Media Effects Public Relations Publicity Rural Areas Two Year Colleges |
| url | https://eric.ed.gov/?id=ED344613 |