Enregistré dans:
| Auteur principal: | |
|---|---|
| Format: | Recurso educativo Open Access |
| Langue: | en |
| Publié: |
1992
|
| Sujets: | |
| Accès en ligne: | https://eric.ed.gov/?id=ED346861 |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
| _version_ | 1867180553947578368 |
|---|---|
| author | Rothlisberg, Allen P. |
| author_facet | Rothlisberg, Allen P. Rothlisberg, Allen P. |
| collection | Education Resources Information Center |
| contents | Extending the Invitation: Using First Class Mail To Advertise and Encourage the Use of Library Services. Rothlisberg, Allen P. College Libraries Information Dissemination Library Materials Library Services Marketing Mass Media Use Publicity Two Year Colleges This report describes how the Northland Pioneer College (Arizona) Library advertises its services and its learning resource center collections. The services that are provided are listed, and it is noted that the library uses bookmarks, flyers, and public service announcements via newspapers, cable outlets, and radio stations to publicize these services. In addition, the library has found it inexpensive and effective to stamp first class mail with colorful, inviting slogans. Reproductions of some of these slogans and a library brochure conclude the report. (MAB) |
| format | Recurso educativo Open Access |
| id | eric_ED346861 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1992 |
| record_format | eric |
| spellingShingle | Extending the Invitation: Using First Class Mail To Advertise and Encourage the Use of Library Services. Rothlisberg, Allen P. College Libraries Information Dissemination Library Materials Library Services Marketing Mass Media Use Publicity Two Year Colleges Extending the Invitation: Using First Class Mail To Advertise and Encourage the Use of Library Services. Rothlisberg, Allen P. College Libraries Information Dissemination Library Materials Library Services Marketing Mass Media Use Publicity Two Year Colleges This report describes how the Northland Pioneer College (Arizona) Library advertises its services and its learning resource center collections. The services that are provided are listed, and it is noted that the library uses bookmarks, flyers, and public service announcements via newspapers, cable outlets, and radio stations to publicize these services. In addition, the library has found it inexpensive and effective to stamp first class mail with colorful, inviting slogans. Reproductions of some of these slogans and a library brochure conclude the report. (MAB) |
| title | Extending the Invitation: Using First Class Mail To Advertise and Encourage the Use of Library Services. |
| topic | College Libraries Information Dissemination Library Materials Library Services Marketing Mass Media Use Publicity Two Year Colleges |
| url | https://eric.ed.gov/?id=ED346861 |