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| Main Authors: | , |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1993
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED369395 |
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Table of Contents:
- Marketing & Libraries Do Mix: A Handbook for Libraries and Information Centers. Tenney, H. Baird And Others Adult Programs Childrens Libraries Economic Factors Evaluation Methods Guides Information Centers Libraries Library Services Marketing Models Planning Program Development Program Evaluation This handbook offers a practical set of ideas to help all types of libraries in the task of marketing their services in an increasingly competitive economy and provides a model program as urged by the White House Conference on Library and Information Services. It is aimed at adult information services in particular, with passing references to children's services, literacy training, and other library services. Part 1 contains three chapters; the initial chapter provides information on how to use the handbook, with a six-step program for marketing libraries. The second and third chapters extend some key findings and discuss developing a marketing program in general. Part 2 contains six chapters that review the following: (1) self-assessment; (2) market definition; (3) product planning; (4) product creation; (5) selling; and (6) closing the loop. Part 3 then analyzes the special needs of different types of libraries, from academic through corporate, government, institutional, law, medical, public, and school libraries. Two appendixes discuss the influence of technology on library marketing and marketing surveys. Twenty-seven exhibits and sample forms are attached. (Contains 59 references.) (SLD)