Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library.
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ERIC Institute of Education Sciences
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| Main Author: | |
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| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
1996
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| _version_ | 1867181277376937984 |
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| author | Masten, Lisa |
| author_facet | Masten, Lisa Masten, Lisa |
| collection | Education Resources Information Center |
| contents | Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library. Masten, Lisa Annotated Bibliographies Business Demography Higher Education Libraries Library Materials Marketing Merchandise Information Reference Materials This annotated bibliography provides a selected list of marketing reference sources for undergraduate and graduate business students interested in marketing and related topics. All sources listed are available in the Reference Department at the University Library at the University of Rhode Island Kingston campus. Most sources, with the exception of the Internet and online sources, can be accessed via the HELIN online catalog. Sources included in this bibliography were published during the 1990s unless otherwise noted. Topics include: (1) Encyclopedias and Dictionaries (5 items); (2) Guides and Bibliographies (6 items); (3) Handbooks (4 items); (4) Directories (8 items); (5) Demographics and Statistical Sources (10 items); (6) Advertising Media (8 items); (7) Regulation of Marketing (1 item); (8) Indexing Services (3 items) (9) Computer Compact Discs (CD-ROM) (3 items); (10) Online Services (7 items); and (11) Internet Sources (5 items). (EH) |
| format | Recurso educativo Open Access |
| id | eric_ED398088 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 1996 |
| record_format | eric |
| spellingShingle | Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library. Masten, Lisa Annotated Bibliographies Business Demography Higher Education Libraries Library Materials Marketing Merchandise Information Reference Materials Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library. Masten, Lisa Annotated Bibliographies Business Demography Higher Education Libraries Library Materials Marketing Merchandise Information Reference Materials This annotated bibliography provides a selected list of marketing reference sources for undergraduate and graduate business students interested in marketing and related topics. All sources listed are available in the Reference Department at the University Library at the University of Rhode Island Kingston campus. Most sources, with the exception of the Internet and online sources, can be accessed via the HELIN online catalog. Sources included in this bibliography were published during the 1990s unless otherwise noted. Topics include: (1) Encyclopedias and Dictionaries (5 items); (2) Guides and Bibliographies (6 items); (3) Handbooks (4 items); (4) Directories (8 items); (5) Demographics and Statistical Sources (10 items); (6) Advertising Media (8 items); (7) Regulation of Marketing (1 item); (8) Indexing Services (3 items) (9) Computer Compact Discs (CD-ROM) (3 items); (10) Online Services (7 items); and (11) Internet Sources (5 items). (EH) |
| title | Marketing: A Bibliography of Marketing Reference Sources. The University of Rhode Island University Library. |
| topic | Annotated Bibliographies Business Demography Higher Education Libraries Library Materials Marketing Merchandise Information Reference Materials |
| url | https://eric.ed.gov/?id=ED398088 |