Marketing Strategies: Lessons for Libraries from Commercial Brand Management.

Fuente: ERIC Institute of Education Sciences

Saved in:

Bibliographic Details
Main Author:	Wolpert, Ann J.
Format:	Recurso educativo Open Access
Language:	en
Published:	1999
Subjects:	Academic Libraries Higher Education Information Industry Information Technology Library Development Library Services Research Libraries World Wide Web
Online Access:	Acceder al recurso
Tags:	Add Tag No Tags, Be the first to tag this record!

Internet

https://eric.ed.gov/?id=ED433844