Berger, A. A. (1998). Media Research Techniques. 2nd Edition.
Chicago Style (17th ed.) CitationBerger, Arthur Asa. Media Research Techniques. 2nd Edition. 1998.
MLA (9th ed.) CitationBerger, Arthur Asa. Media Research Techniques. 2nd Edition. 1998.
Warning: These citations may not always be 100% accurate.