Media Research Techniques. 2nd Edition.

Fuente: ERIC Institute of Education Sciences

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Bibliographic Details
Main Author:	Berger, Arthur Asa
Format:	Recurso educativo Open Access
Language:	en
Published:	1998
Subjects:	Comparative Analysis Content Analysis Focus Groups Higher Education Media Research Popular Culture Research Methodology Research Skills Student Research Surveys Writing for Publication Writing Skills
Online Access:	Acceder al recurso
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author	Berger, Arthur Asa
author_facet	Berger, Arthur Asa Berger, Arthur Asa
collection	Education Resources Information Center
contents	Media Research Techniques. 2nd Edition. Berger, Arthur Asa Comparative Analysis Content Analysis Focus Groups Higher Education Media Research Popular Culture Research Methodology Research Skills Student Research Surveys Writing for Publication Writing Skills Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative research, and participant observation. Chapters in the book are: (1) Guided Research Projects; (2) Research Logs; (3) Content Analysis: Newspaper Comics Pages; (4) Survey Interviews: Media Utilization; (5) Social Roles: Television Soap Opera Characters; (6) Depth Interviews: Favorite Singers and Recordings; (7) Rhetorical Analysis: Magazine Advertisements; (8) Library Research: Audiences of Radio Talk Shows; (9) Focus Groups: Reasons for Attending Films; (10) Experiments: Humor; (11) Participant Observation: Video Game Players; (12) Historical Research: Images of Shopping Malls in the Popular Press; (13) Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; (14) Writing with Style; (15) Avoiding Common Writing Errors; (16) Avoiding Common Reasoning Errors; and (17) Writing a Research Report. (Contains 39 references.) (RS)
format	Recurso educativo Open Access
id	eric_ED439457
institution	ERIC Institute of Education Sciences
language	en
publishDate	1998
record_format	eric
spellingShingle	Media Research Techniques. 2nd Edition. Berger, Arthur Asa Comparative Analysis Content Analysis Focus Groups Higher Education Media Research Popular Culture Research Methodology Research Skills Student Research Surveys Writing for Publication Writing Skills Media Research Techniques. 2nd Edition. Berger, Arthur Asa Comparative Analysis Content Analysis Focus Groups Higher Education Media Research Popular Culture Research Methodology Research Skills Student Research Surveys Writing for Publication Writing Skills Suggesting it is a good idea for students to try their hands at doing media research themselves, this book presents a number of research projects that students will find interesting and that they can do with minimum experience in a limited amount of time. The second edition has added chapters on experimentation, historical research, comparative research, and participant observation. Chapters in the book are: (1) Guided Research Projects; (2) Research Logs; (3) Content Analysis: Newspaper Comics Pages; (4) Survey Interviews: Media Utilization; (5) Social Roles: Television Soap Opera Characters; (6) Depth Interviews: Favorite Singers and Recordings; (7) Rhetorical Analysis: Magazine Advertisements; (8) Library Research: Audiences of Radio Talk Shows; (9) Focus Groups: Reasons for Attending Films; (10) Experiments: Humor; (11) Participant Observation: Video Game Players; (12) Historical Research: Images of Shopping Malls in the Popular Press; (13) Comparative Analysis: Images of Disneyland (and Disney World) in the American Popular and Scholarly Press; (14) Writing with Style; (15) Avoiding Common Writing Errors; (16) Avoiding Common Reasoning Errors; and (17) Writing a Research Report. (Contains 39 references.) (RS)
title	Media Research Techniques. 2nd Edition.
topic	Comparative Analysis Content Analysis Focus Groups Higher Education Media Research Popular Culture Research Methodology Research Skills Student Research Surveys Writing for Publication Writing Skills
url	https://eric.ed.gov/?id=ED439457

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