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| Main Authors: | , |
|---|---|
| Format: | Recurso educativo Open Access |
| Language: | en |
| Published: |
2002
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| Subjects: | |
| Online Access: | https://eric.ed.gov/?id=ED478089 |
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| _version_ | 1867180893613850624 |
|---|---|
| author | Trolley, Jacqueline H. Sheppard, Ryan |
| author_facet | Trolley, Jacqueline H. Sheppard, Ryan Trolley, Jacqueline H. Sheppard, Ryan |
| collection | Education Resources Information Center |
| contents | Collaborative Marketing: Library and Vendor Partnerships. Trolley, Jacqueline H. Sheppard, Ryan Electronic Libraries Foreign Countries Library Development Marketing Resource Centers Special Libraries Training World Wide Web This paper describes the development of a Library Resource Center of promotional and marketing materials that is available in multiple languages on the ISI Web site. Collaboration between the ISI marketing staff in the United Kingdom, who built this electronic library, and librarians in other countries is discussed. U.S corporate marketing initiatives are addressed, including customized campaigns to promote awareness and provide training materials as needed in pre- and post-sale environments. Several sample pages from the ISI Web site are included. (MES) |
| format | Recurso educativo Open Access |
| id | eric_ED478089 |
| institution | ERIC Institute of Education Sciences |
| language | en |
| publishDate | 2002 |
| record_format | eric |
| spellingShingle | Collaborative Marketing: Library and Vendor Partnerships. Trolley, Jacqueline H. Sheppard, Ryan Electronic Libraries Foreign Countries Library Development Marketing Resource Centers Special Libraries Training World Wide Web Collaborative Marketing: Library and Vendor Partnerships. Trolley, Jacqueline H. Sheppard, Ryan Electronic Libraries Foreign Countries Library Development Marketing Resource Centers Special Libraries Training World Wide Web This paper describes the development of a Library Resource Center of promotional and marketing materials that is available in multiple languages on the ISI Web site. Collaboration between the ISI marketing staff in the United Kingdom, who built this electronic library, and librarians in other countries is discussed. U.S corporate marketing initiatives are addressed, including customized campaigns to promote awareness and provide training materials as needed in pre- and post-sale environments. Several sample pages from the ISI Web site are included. (MES) |
| title | Collaborative Marketing: Library and Vendor Partnerships. |
| topic | Electronic Libraries Foreign Countries Library Development Marketing Resource Centers Special Libraries Training World Wide Web |
| url | https://eric.ed.gov/?id=ED478089 |